i get attached (to work, to life, to projects, to people). sidenote: attachment is not a bad thing. in fact, i think my attachment often enables me to push through and achieve a final result that i'm happy with.
when that attachment and intense energy toward a project is struck down because of a lack of logos... i get irritated. we are a community that loves our logos. a community that embraces creativity. a community that likes to identify with brands.
but we are also a community immersed in logo overload. and at some point, design and function have to come together.
one logo = good.
three logos & your company name written out multiple times = bad.
creating something for an incoming generation of college/graduate students is not about logo overload. it's about the 'cool' factor. it's about the design and function. (by the way, i do have a decent background in college students, not only was i a college student, but i was also a graduate student, and i got my masters degree in working with college students - so really, i'm not just making this up).
so throw out the outdated logos. throw out the outdated desire to include your name on everything that everyone touches.
entice with design. get the material in hand. and then make them want it.
students don't want to be told what to do. they want the chance to make the decision on their own. and they want to feel like they're doing the 'cool' thing.
end story - one logo is more than enough.
lack of logo and simple hashtag or web address... even more exciting.
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